Oh he has been made to show off a lot. His mom can be a gossip, mainly trying to hook Shou up to a proper lady and not the kind he likes, so if there are marriageable women there he is shown off to them. He might be a bit rude about getting girls at these things talking to him, but catch him alone or not being forced to interact, he can be a sweetie.

Of course his appearance has shifted from a pout face Asian with blue eyes to this whole bleached blond party boy persona he has now.