It just means no one in the marketing department knows how to name things properly.

[She's normally as quiet as can be, but seeing this man and his hopeless search...it's like trying to throw a life preserver out to sea. Clearly he has no taste, and a young person like herself can direct him to a much better area.]

Which means that their marketing is for a very young audience, maybe with the promotion of girls should like pink and cute things.

[She blinks slowly, and looks up at him.]

Are you just looking? Or really trying to find something?